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The complete farmer satisfaction through best services is
the drawing force of NFL’s marketing, strategy. The Company has expanded its
programme from improving the crop productivity at farm level to the over all development
of the farming community.
To provide to the farmers high quality products in the right time, NFL has an extensive
and integrated marketing network.
The Company provides a comprehensive capsules of various fertilizer
promotion activities, which includes agronomical programmes, use of extension media,
publicity and farmer development programmes. |
NFL's
area of operation
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Soil testing services are provided free of cost to
the farmers to advocate the balanced use of fertilizers at economic levels. One mobile
soil-testing unit caters to the need of the remotest of remote farmers in far areas and
provide technical guidance to the farmer at field level. |
Soil testing services
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Other farm services include fertilizer demonstration on
cultivators fields, field days, fertilizer/farmers Mela, pilot project, adoption of
villages etc. NFL also conducts various training programmes to educate the farmers on the
balanced use of fertilizer and its timely application besides providing guidance on
pesticides & fungicides. |
Educating the farmers |
NFL’s Farmer Training Centre at Vijaipur caters to the training
needs of small and marginal farmers, particularly those belonging to tribal areas in the
State of Madhya Pradesh. The training schedules are tailor made to suit the requirement of
the farmers.
To commemorate the 50th anniversary of India’s independence, the Company has
undertaken a Sustainable Integrated Rural Development Programme, titled ‘Sulabh,
National Fertilizer Development Initiative for Tribal Areas (SUNADITA). The mission of the
project is to help the farming community in eradicating poverty and empowering people with
self sustaining process of economic well being. |
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