The Company's strength lies in its brand loyal customers, its harmonious commitments on human resources, its efficient operations, IR, goodwill it has generated over by the work culture, fulfilling its social commitments.

The strengths that drive our achievements are :-

• The Company with an excellent track record and high profits.

• An early starter - more than 31 years experience in the fertilizer industry.

• Highly motivated and dedicated workers and officers specialized service bring provided of international level. - no industrial relations problem.

• Plants situated amidst high fertilizers consumption areas in the States of Punjab, Haryana and Madhya Pradesh.

• A well developed and efficient marketing network including private and institutional marketing arrangements.

• Only one Nitrogenous fertilizer plant in Madhya Pradesh namely, NFL, Vijaipur with vast potentiality for growth.

• Bio-fertilizers plant of 100 tonnes capacity per annum at Vijaipur in Madhya Pradesh.

• Excellent financial management – Virtually debt free company.

• Excellent growth prospects with significant additions, modifications and replacements.